The core influential aspects of the web on modern marketing

The web brings new features and advantages in comparison with marketing based on traditional technologies. Evaluating the benefits of online tools is not the best idea – with the rise of the internet marketing has become way more sophisticated. Here’s a selection of the core advantages according to HTP Digital’s Matthew Brown, digital marketing Manchester professional, specialising in building online promotion strategies.

Moving the key role from producers to consumers

One of the most fundamental qualities, introduced by the Internet is a key role of the transition from producers to consumers. The Internet has made an opportunity to attract the attention of new client in just tens of seconds a reality. However, at the same time it has enabled the same user to move to any of the competitors in a few clicks. In such a situation the attention of buyers becomes the greatest value, and establishing relationships with customers mainly represent the most important capital of the companies.

Globalization of activities and reduction of transaction costs

Internet has significantly changed the spatial and temporal scales of conducting commerce. It is a global medium of communication that doesn’t have any territorial limits, while the cost of access to information does not depend on the distance from it, as opposed to traditional media, where this dependence is directly proportional. Thus, e-commerce allows even the smallest suppliers to reach global presence and do business on a global scale. Accordingly, customers also have the opportunity to choose from all the global potential suppliers that offer the required products or services regardless of geographic location. The distance between the seller and the buyer is important only in terms of transportation costs.

The time scale in the Internet environment is also significantly different from the usual one. High efficiency communicative properties of the Internet makes it possible to reduce the time to find partners, decision-making, execution of transactions, new product development, and so on. The information and services available on the Internet around the clock. In addition, the communication characteristics have high flexibility to easily make changes to the information provided, and, thereby, to maintain its relevance, without time delay and costs of distribution.

These effects also result in a significant reduction in transaction costs, i.e. the costs associated with establishing and maintaining communication between the company, its customers and suppliers. Thus the cost of communications compared to traditional means becomes minimum, and their functionality and scalability are significantly increased.

Personalization of interaction

Using the tools of electronic interaction, companies can obtain detailed information about individual customer requests and automatically deliver products and services tailored to individual requirements. One simple example is the individual layout of a web-site for customers from different regions, activated basing on user’s IP address.

A decrease in transformation costs

The transformation costs decrease can be achieved by selecting the optimal structure of the product portfolio, reduction of time to develop and introduce new products, reasonable pricing policy, reducing the number of intermediaries, the cost of sales, and so on. For example, one way to reduce transformation costs might be a reduction in distribution channels of the goods. The reason for the reduction of distribution channels is the ability for companies to take over functions traditionally performed by intermediaries, as the Internet has the ability to interact more efficiently with customers and at the same time allows you to keep track of customer information.

Read More


No Win No Fee: The Ins & Outs Of The Concept

According to an observations from such experient sources as Solicitors Guru and a number of specific researches those lawyers working on a success fee do not particularly benefit in terms of profit with respect to those who practice hourly fee services. Those who agree to get a percentage of the winnings oftentimes tend to refuse the client, if they see the futility of the proceedings, while, performing work on the basis of billable hours lawyers have almost no risk and, therefore, they are less selective as a rule.

Indeed, there is a risk that the lawyers charged an hourly fee, may try to stretch the case by declaring unlawful demands and using a variety of procedural tools to extend the trial to sort out every detail, even if this is not necessary.

Most often, a lawyer will not abuse her position, because of the possible loss of trust of the client, which can adversely affect its business reputation. That is more applicable to individual specialists rather than large businesses. Thus, the reputable companies of Forster Dean Solicitors caliber, having a deep focus on accident claims and no win no fee practices, cherish their reputation and the short cash is not something it can be interested in.

Some customers think that the size of the ‘success fee’ is too large, but when you consider that a lawyer actually runs the risk that she would work for free – the amount doesn’t seem so significant. Even the minimum hourly rate of lawyers is quite high, although the actual amount of time and effort spent on the job may be less than specified in the contract.

Most often, companies use a mixed system of valuation services by applying success fee as well as fixed price quotes or hourly rates. This allows you to more intelligently manage the risks of the law firm.

(more…)

Read More